Recommended Consumer Population

When we build new Checkers/Rally’s restaurants, we are typically looking to develop in trade areas that have the following consumer population statistics:

• Population: 10,000/25,000/50,000 in 1/2/3 mile radius
• Primary street traffic count: 25,000
• Daytime population: 5,000/10,000/20,000 in 1/2/3 mile radius
• High per capita vehicle ownership : ages 16 to 60
• Median household income at or below market